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CIMM DEFINITION: A non-profit research and development organization for cable operators in North and South America. CableLabs organizes member meetings and develops standards for all manner of cable equipment and software. (Source: itvt.com/glossary)

CIMM DEFINITION: A form of data storage that improves a device’s performance by storing the data in a form that is easily captured and deleted.

2: A local copy of measurement data maintained for some period of time on cable Set-Top Boxes  and other computers/servers in the data collection and processing chain to prevent data loss in the event of network and server outages. (Source: FourthWall Media)

3: Memory used to temporarily store the most frequently requested content/files/pages in order to speed its delivery to the user. Caches can be local (i.e. on a browser) or on a network. In the case of local cache, most computers have both memory (RAM), and disk (hard drive) cache. (Source: IAB)

CIMM DEFINITION: The process by which sites or servers serve content or HTML in such a manner as to minimize or prevent browsers or proxies from serving content from their cache. This forces the user or proxy to fetch a fresh copy for each request. Among other reasons, cache busting is used to provide a more accurate count of the number of requests from users. (Source: IAB)

CIMM DEFINITION: The delivery of an advertisement to a browser from local cache or a proxy server‘s cache. When a user requests a page that contains a cached ad, the ad is obtained from the cache and displayed. (Source: IAB)

CIMM DEFINITION: The process of copying a Web element (page or ad) for later reuse. On the Web, this copying is normally done in two places: in the user’s browser and on proxy servers. When a user makes a request for a Web element, the browser looks into its own cache for the element; then a proxy, if any; followed by the intended server. Caching is done to reduce redundant network traffic, resulting in increased overall efficiency of the Internet. (Source: IAB)

CIMM DEFINITION: A tactic used by the advertiser or marketer to drive the user to take an action. This may be toward the purchase of their product or towards the intended goal of the ad campaign (i.e. clicking on a link to go to the advertiser’s micro-site) (Source: IAB)

CIMM DEFINITION: Customized advertising and other content messages delivered to  various geographies.

NOTE – “Based on our understanding of what Canoe Ventures intended, the CAM definition is Targeted TV advertising that is delivered to the individual cable zone level (as cable zones in population are on average roughly the size of a large neighborhood or suburb, hence, a community).” (Source: Visible World).

CIMM DEFINITION: A software system responsible for supporting ad sales from inventory control through order processing and billing. The Campaign Manager produces, monitors and optimizes delivery schedules and verifies fulfillment through affidavits, billing, and analytic reports. The Campaign Manager provides a user interface for creating and interactively managing campaigns to provide feedback to the user via various reports and either implement a billing function or interface to a billing system.

CIMM DEFINITION: For an advertiser, it is the ability to steward, monitor and quantify the results of an advertising buy.