Carrier

July 21, 2012

CIMM DEFINITION: A continuous signal, or waveform, at a certain frequency on a circuit, or within a certain frequency range, and that can be modulated to support an information-bearing signal. In addition to carrying the information signal (which the transmitter impresses on the carrier by varying the signal in some fashion) the carrier also can support signaling and control information used to coordinate and manage various aspects of network operations. A carrier also is known as a carrier wave. (Source: Webster’s New World Telecom Dictionary Copyright © 2010 by Wiley Publishing, Inc., Indianapolis, Indiana)

2: A company that provides information transport services.

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Carrier

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