This week the Coalition for Innovative Media Measurement (CIMM) announced the results of a feasibility study for the Trackable Asset Cross-Platform Identification (TAXI) project. This study, in partnership with the ANA, 4A’s and the IAB is a first step in implementing open and interoperable industry standard codes for content and ads across all content. I sat down with CIMM’s Managing Director, Jane Clarke to talk about TAXI and other CIMM initiatives.
CIMM could not have chosen a better Managing Director than Jane Clarke, whose extensive and deep experience in Cross Platform and Set Top Box data contribute to her stellar reputation in the media industry. CIMM has two major initiatives: to facilitate the understanding of STB data and help facilitate Cross Platform measurement.
