Member Library

Access member-exclusive CIMM research and past member meetings, all in one place.

Research

December 1, 2021
Research
Best Practices, Data Collaboration

Combining Set Top Box and Smart TV ACR Data

September 1, 2020
Research
Best Practices, Data Collaboration

Getting Attribution Right An Exploration and Best Practices for Television Data Inputs in Attribution Modeling September 2020

July 1, 2018
Research
Data Collaboration, Innovations

TAXI Complete: The Media Industry’s “UPC Code” for Tracking Video Across Platforms

February 1, 2018
Research
Best Practices, Measurement & Currency

Investigating the Industry Opportunity for Standardized TV/Video Ad Impressions

January 1, 2018
Research
Data Collaboration, Innovations

Open Watermarking of EIDR Identifiers

February 1, 2017
Research
Best Practices, Measurement & Currency

Current Practices in Attribution and ROI Analysis: A White Paper For The Coalition for Innovative Media Measurement and The 4A’s

September 1, 2016
Research
Best Practices, Measurement & Currency

Best Practices in Cross-Device and Cross-Channel Identity Measurement

October 1, 2015
Research
Innovations, Metrics

Total View: Measuring the Changing Video Landscape

June 1, 2015
Research
Best Practices, Data Collaboration

Enriching Media Data: Quality is Key Requisite for Maximizing ROI

April 18, 2013
Research
Best Practices, Measurement & Currency

Cross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure

Member Meetings