Member Library
Access member-exclusive CIMM research and past member meetings, all in one place.
Research
- Research
- Best Practices, Measurement & Currency
Guidelines for Planning and Buying Addressable TV Advertising
- Public Research
- Executive Summaries
Go Addressable: Planning & Buying Guide for Addressable TV Advertising 2024
- Research
- Best Practices, Data Collaboration
truth{set} Household Identity Accuracy Project
- Research
- Best Practices, Measurement & Currency
CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement
- Research
- Improvements, Measurement & Currency