Member Library

Access member-exclusive CIMM research and past member meetings, all in one place.

Research

February 1, 2024
Research
Innovations, Measurement & Currency

Smart(er) TV Data for Measurement Initiative

February 1, 2024
Public Research
Executive Summaries

Go Addressable: Planning & Buying Guide for Addressable TV Advertising 2024

February 1, 2024
Research
Best Practices, Measurement & Currency

Guidelines for Planning and Buying Addressable TV Advertising

December 1, 2023
Research
Best Practices, Measurement & Currency

Privacy and the Future of TV Advertising

October 1, 2023
Public Research
Innovations, Measurement & Currency

Future of ROI and ROAS Measurement

October 1, 2023
Research
Best Practices, Data Collaboration

truth{set} Household Identity Accuracy Project

May 1, 2023
Research
Best Practices, Data Collaboration

Television Data Match Rate & Match Bias Study

May 1, 2023
Research
Improvements, Measurement & Currency

Local Television Audience Measurement Study

April 1, 2023
Research
Best Practices, Measurement & Currency

CIMM Convergent TV Measurement Guide: Understanding Innovation in Video Measurement

September 1, 2022
Research
Innovations, Measurement & Currency

Summary of Coincidental Study

Member Meetings