Member Library

Access member-exclusive CIMM research and past member meetings, all in one place.

Research

April 18, 2013
Research
Best Practices, Measurement & Currency

Cross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure

June 12, 2012
Research
Innovations, Metrics

How Multi-Screen Consumers Are Changing Media Dynamics

June 14, 2011
Research
Improvements, Measurement & Currency

Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM’s Pilot Test of MBI’s USA TouchPoints

June 1, 2011
Research
Best Practices, Data Collaboration

Best Practices in Matching Databases to Set-Top Box Data

May 1, 2011
Research
Best Practices, Measurement & Currency

Best Practices in Cross Platform Advertising Effectiveness Measurement

Member Meetings