Member Library
Access member-exclusive CIMM research and past member meetings, all in one place.
Research
- Public Research
- Data Collaboration, Measurement & Currency
Plugging the Gaps: A Diagnostic Analysis of Local TV and Video Measurement
- Public Research
- Measurement & Currency
The Challenges of Using IP Address for Audience Identification and Measurement
- Public Research
- Best Practices, Innovations, Measurement & Currency
Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns
- Research
- Data Collaboration, Improvements, Measurement & Currency
Coming Together: An ambitious vision and plan for the future of the US JIC
- Public Research
- Data Collaboration, Innovations, Measurement & Currency
The Case for an Industry Action Plan: Supporting an Open, Industry-standard Watermarking Solution
- Public Research
- Data Collaboration, Executive Summaries, Innovations, Measurement & Currency
Executive Summary Slides – The Case for an Open, Industry-standard Watermarking solution – June 2025
- Public Research
- Data Collaboration, Innovations
Passing the Baton – Programmatic TV Advertising as a Relay Race
- Public Research
- Innovations, Measurement & Currency
Local TV and Video Innovation Showcase
- Public Research
- Best Practices, Data Collaboration
