CIMM adds new members A+E and Scripps

Research. logo

US — TV broadcasters A+E Networks and Scripps Networks have joined the Coalition for Innovative Media Measurement, the group of media owners, agencies and advertisers focused on finding the best way to measure media audiences.

The addition of the two firms brings the total CIMM membership up to 24 companies, including Unilever, Viacom, Walt Disney, Microsoft, News Corporation and P&G.

Read More…

More from CIMM

CIMM Launches New Initiative to Explore the Changing Economics of Currency Grade National TV Measurement in the U.S. 

CIMM and TVB Announce Local TV and Video Innovation Showcase Highlighting New Approaches to Measurement, Currency, and Data Collaboration