A+E Networks, Scripps Networks Media Measurement Coalition

WorldScreen.com logo

NEW YORK: A+E Networks and Scripps Networks are the newest members of of the Coalition for Innovative Media Measurement, which seeks to identify new ways of effectively measuring audiences across multiple platforms.

There are now 24 active members, including CBS Corporation, Comcast Networks, Discovery Communications, NBCUniversal, News Corporation, Time Warner, Viacom and The Walt Disney Company.

Read More…

More from CIMM

Industry Alignment Is Needed to Ensure the Durability of Identity Resolution for Advanced TV and Video Advertising

CIMM and The Attention Council (TAC) are joining forces!

TAC is relaunching  as a new, high-profile industry Working Group within CIMM. 

The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.