Announcements, CIMM Archive, Press Coverage, Uncategorized

CIMM Conducts Symphony For Cross-Platform Ad Test

The Coalition for Innovative Media Measurement is working with Symphony Advanced Media to test new approaches to cross-platform advertising effectiveness, initially focusing on the linkage between social media and multimedia consumption.

More from CIMM

Passing the Baton – Programmatic TV Advertising as a Relay Race

April 1, 2025
Press Coverage

CIMM Launches New Initiative to Explore the Changing Economics of Currency Grade National TV Measurement in the U.S.

February 13, 2025
Announcements

CIMM Conducts Symphony For Cross-Platform Ad Test

More from CIMM

Passing the Baton – Programmatic TV Advertising as a Relay Race

CIMM Launches New Initiative to Explore the Changing Economics of Currency Grade National TV Measurement in the U.S.

CIMM and TVB Announce Local TV and Video Innovation Showcase Highlighting New Approaches to Measurement, Currency, and Data Collaboration

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