Understanding Key Data Components/Approaches and Deciphering Differences in Big-Data Based Currency Metrics
In this paper, we identify and review the most critical methodological challenges currently facing big data-based currency-grade measurement providers, offering some guidance on how best to evaluate potential quality issues. In a time when alternative currencies and measurement solutions built off different data sets and methodologies produce different outcomes, it is essential to identify some of the opportunities for the industry, collectively, to help measurement vendors to address these methodological challenges. Ultimately, we hope this paper can help to point the way toward codification of some best practices and, potentially, collaborative industry initiatives designed to address some of the most critical methodological challenges.
As a non-partisan, pan-industry coalition of companies from across the media and advertising ecosystem, CIMM’s program commissions papers, think pieces, and perspectives from industry analysts, experts and thought leaders to provide insights and proposed recommendations on issues of interest to its Coalition members. The views, thoughts, and opinions expressed in this paper belong solely to those of the authors and not necessarily to CIMM, the author’s employers, organizations, research interviewees and participants, or to any other group or individual.
