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See also: Server

CIMM DEFINITION: Any computer on a network that offers services or connectivity to other computers on the network. A host has an IP address associated with it. (Source: itvt.com/glossary)

2: Set-Top Box or receiver containing and executing the OpenCable Application Platform implementation. It is also host to the CableCARD device. (Source: IAB)

3: Any computer on a network that offers services or connectivity to other computers on the network. A host has an IP address associated with it. (Source: IAB)

CIMM DEFINITION: Area of an ad that is clickable or is able to be interacted with. (Source: IAB)

CIMM DEFINITION: Pull-down or pop-up menus often displayed on browsers or search engines that contain new or popular sites. (Source: IAB)

CIMM DEFINITION: Ads for a product or service from the same company. (Source: IAB)

See also: Addressable Advertising, Advanced Advertising

CIMM DEFINITION: “A form of Advanced and Addressable Advertising where a single ad placement can simultaneously feed different ads or versions of the same commercial to different households based on the attributes of the household. To protect consumer privacy, no viewing or personal information should be used in Household Addressable TV Advertising. Using a blind-match process, a trusted third party facilitates a linkage between the operator subscriber, advertiser and third-party databases, while removing any personally identifiable information (PII), to create a campaign targeting database that is rich in data to identify and construct target segments of households, while ensuring consumer privacy protection. As such, data used for Household Addressable TV Advertising follows best practices associated with consumer privacy protection in direct marketing campaigns.” (Source: Visible World)

CIMM DEFINITION: Persons residing in a household. Often expressed as gender and within a standardized and generally accepted range of ages.

2: Ability to report VOD metrics by demographic characteristics, ex: age, gender, language, income, kids, etc. A demographic type associated with a particular household based on the geographical location of that household, as defined by vendors of demographic information. Future methodologies for identifying demographic characteristics beyond a zip code basis need to be developed in compliance with MVPD privacy policies. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

See also: MAC Address

CIMM DEFINITION: A unique code assigned to a household by the platform provider. (Source: Nielsen)

See also: Identifier

CIMM DEFINITION: A unique, persistent, anonymous HH ID (such as an encrypted account number) to identify different households when calculating unique viewing metrics. It is specific to that household. The methodology for generating a Unique Household ID is subject to compliance with MVPD privacy policies. Future methodologies for ensuring uniqueness across MVPDs (i.e. no two HH IDs are the same) need to be developed. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

CIMM DEFINITION: Ability to report metrics (such as VOD) by behavioral or lifestyle  characteristics such as Attitudes, Interests, Activities, Opinions, Behavioral patterns, Habits, Lifestyle, Perception, Hobbies. One method of ascertaining psychographic profile associated with a particular household is based on the geographical location of that household, often by zip code.  Future methodologies for identifying psychographic characteristics beyond a zip code basis need to be developed in compliance with MVPD privacy policies. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)