Section: H

See also: Rating

CIMM DEFINITION: The percentage of homes or Set-Top Boxes tuned into a program, daypart, time period for a certain length of time out of all homes or Set-Top Boxes  in their respective universes whether in use at the time or not.

2: The percentage of Households within a sample or population or a census that is watching a program, or during a time period or an ad or any piece of content out of the measured population or census. (Source: Nielsen)

See also: Rating      

CIMM DEFINITION: The household rating for the selected target group (Source: TRA)

See also: Rating      

CIMM DEFINITION: The household rating for the entire population of households. (Source: TRA)

See also: Rating

CIMM DEFINITION: The ratio between the Household Rating of the selected target group and the Household Rating for the entire population of households. (Source: TRA)

CIMM DEFINITION: Data that originate from broadband sources.

CIMM DEFINITION: Those consumers who have highly changeable purchasing patterns of behavior within a specific product category in which they buy heavily, indicating low brand loyalty in that category, and who have a propensity to sometimes switch brands, be motivated by advertising and marketing messages or other sales related messages or inducements.

2 . A term coined by TRA which is a combination of two consumer purchasing categorizations – heavy overall category purchase combined with occasional purchasers of the specific brand.

3: Heavy category purchasers who have bought a brand before, are the HSPs for that brand. For most mature packaged goods brands, HSPs are the ROI Driving Target for television advertising ROI. The reason is because advertising is a “light tap” that rarely causes someone who has never bought a mature CPG brand before, to suddenly buy it; instead, TV advertising does most of its incremental sales generation for mature CPG brands by getting homes that have already made it into a brand’s consideration set i.e. they have bought the brand before, to buy more of it than they would without advertising. HSPs are not simply ardent brand switchers. HSPs are specific to each brand, there is no such thing as e.g. soft drink HSPs or facial tissue HSPs i.e. HSPs are not a category level phenomenon but they are instead a brand level phenomenon. (Source: TRA, registered term)

See also: 3G, 4G, WIMAX

CIMM DEFINITION: A wireless broadband standard consisting of a group of high-speed 3G and 4G data services available to GSM carriers worldwide.

See also: SGML, XML

CIMM DEFINITION: A set of codes called markup tags in a plain text file that determine what information is retrieved and how it is rendered by a browser. There are two kinds of markup tags: anchor and format. Anchor tags determine what is retrieved, and format tags determine how it is rendered. Browsers receive HTML pages from the Internet and use the information to display text, graphics, links and other elements as they were intended by a Website‘s creator. (Source: IAB)

CIMM DEFINITION: The standard for exchanging files (text, graphics, and multimedia) on the World Wide Web. Or HTTP is the transport layer for HTML documents over the Internet Protocol (IP). (Source: CableLabs)

2: A server application that establishes a secure, encrypted connection to a server or web browser.

3: HTTP is the protocol that client and server computers use to transmit information over a bi-directional connection without interfering with each other. Typically, every HTTP transaction consists of a “request” for a specific file, web page, or other content sent from the client to the server, followed by a matching “response” from server back to client containing the requested content. HTTP is also the mechanism for EBIF applications to communicate with servers. (Source: FourthWall Media)

4: The format most commonly used to transfer documents on the World Wide Web. (Source: IAB)

See also: Headend 

CIMM DEFINITION: Device used to connect segments of a network. A hub offers bandwidth on demand to shared resources vs. being fixed to all accessible ports. A signal distribution point for part of an overall system. Larger cable systems are often served by multiple hub sites, with each hub in turn linked to the main headend with a transportation link such as fiber optics, coaxial supertrunk, or microwave. A hardware device that interconnects computers on a Local Area Network and acts as a central distribution point for the communications lines. (Source: CableLabs)