Household Rating

July 24, 2012

See also: Rating

CIMM DEFINITION: The percentage of homes or Set-Top Boxes tuned into a program, daypart, time period for a certain length of time out of all homes or Set-Top Boxes  in their respective universes whether in use at the time or not.

2: The percentage of Households within a sample or population or a census that is watching a program, or during a time period or an ad or any piece of content out of the measured population or census. (Source: Nielsen)