HDMI abbr High Definition Multimedia Interface

July 24, 2012

CIMM DEFINITION: A specification that combines video and audio into a single digital interface for use with DVD players, digital television (DTV) players, Set-Top Boxes, and other audiovisual devices. The basis for HDMI is High Bandwidth Digital Content Protection (HDCP) and the core technology of Digital Visual Interface (DVI). HDCP is an Intel specification used to protect digital content transmitted and received by DVI-compliant displays. (Source: CableLabs)

2: The uncompressed audio and video digital connection standard that enables high definition.

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

HDMI abbr High Definition Multimedia Interface

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