See also: Identifier

CIMM DEFINITION: A unique, persistent, anonymous HH ID (such as an encrypted account number) to identify different households when calculating unique viewing metrics. It is specific to that household. The methodology for generating a Unique Household ID is subject to compliance with MVPD privacy policies. Future methodologies for ensuring uniqueness across MVPDs (i.e. no two HH IDs are the same) need to be developed. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)