Household Demographics

July 24, 2012

CIMM DEFINITION: Persons residing in a household. Often expressed as gender and within a standardized and generally accepted range of ages.

2: Ability to report VOD metrics by demographic characteristics, ex: age, gender, language, income, kids, etc. A demographic type associated with a particular household based on the geographical location of that household, as defined by vendors of demographic information. Future methodologies for identifying demographic characteristics beyond a zip code basis need to be developed in compliance with MVPD privacy policies. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)