Household Psychographics

July 24, 2012

CIMM DEFINITION: Ability to report metrics (such as VOD) by behavioral or lifestyle characteristics such as Attitudes, Interests, Activities, Opinions, Behavioral patterns, Habits, Lifestyle, Perception, Hobbies. One method of ascertaining psychographic profile associated with a particular household is based on the geographical location of that household, often by zip code. Future methodologies for identifying psychographic characteristics beyond a zip code basis need to be developed in compliance with MVPD privacy policies. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

CIMM DEFINITION – A method of modulating digital signals onto a radio-frequency carrier signal involving both amplitude and phase coding. A modulation scheme used by telecommunications providers. More advanced modulation offers increased capacity (e.g., 256 QAM offers greater capacity/transmission speeds than 64 QAM). (Source: Definition currently under review by CableLabs)

2: The format by which digital cable channels are encoded and transmitted via cable television providers. QAM tuners can be… Read more

QAM abbr Quadrature Amplitude Modulation

See also: Bandwidth Optimization, Switched Digital Video

CIMM DEFINITION: A device in some digital televisions or other devices that enables direct reception of any unscrambled digital cable channels with the use of a Set-Top Box. QAM stands for quadrature amplitude modulation, the format by which digital cable channels are encoded and transmitted via cable television providers. QAM that uses 6 MHz bandwidth carries 38.47 Mbp/s @256QAM (Source: Wikipedia)

QAM Tuner

See also: QAM, Internet Protocol

CIMM DEFINITION: A hybrid Set-Top Box from Motorola that offers QAM and IP at the same time and connects through the internet.

Qip Boxes

See also: Bar Code, Google Goggles

CIMM DEFINITION: A two-dimensional matrix bar code that is used to identify products. It can store up to 4,296 alphanumeric or 7,089 numeric characters. Depending on the level of error correction applied, it can restore from seven to 30% of the missing data. (Source: http://www.pcmag.com)

Note – Created by Japanese Denso Wave, Inc. and standardized by ISO, Japanese Industrial Standard (JIS), JEIDA and AIM, QR codes are increasingly used to identify the URL of a compan… Read more

QR Codes abbr Quick Response Codes

See also: Versioning

CIMM DEFINITION: The process by which consumers self direct themselves into categories based on preferences or behaviors. For example, consumers who are willing to pay more for a product versus those who are more price conscious.

Quality Discrimination

CIMM DEFINITION: A request for information, usually to a search engine. (Source: IAB)

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Household Psychographics

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