CIMM DEFINITION: Ability to report metrics (such as VOD) by behavioral or lifestyle  characteristics such as Attitudes, Interests, Activities, Opinions, Behavioral patterns, Habits, Lifestyle, Perception, Hobbies. One method of ascertaining psychographic profile associated with a particular household is based on the geographical location of that household, often by zip code.  Future methodologies for identifying psychographic characteristics beyond a zip code basis need to be developed in compliance with MVPD privacy policies. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)