Research
CIMM invests membership dues in research projects that support the use and effectiveness of measurement, metrics and data across the media and advertising industries.
Projects use a range of methodologies and are delivered by best-in-class suppliers.
All projects are carefully structured to deliver clear outcomes and practical advice and implications.
Project findings are presented to members at special meetings, including access to underlying data assets, when appropriate.
Distribution models for projects vary – some are published to the wider industry, while others are circulated only to CIMM members.
Research Projects (a sample, full library for Members only)
Passing the Baton – Programmatic TV Advertising as a Relay Race
Local TV and Video Innovation Showcase
Identity Resolution for Advanced TV and Video Advertising
Opportunities for AI in Media Measurement
Strategic Review of Content Measurement (Executive Summary)
Solving Today’s Evolving TV Measurement Puzzle
Post Analysis Guidelines for Local TV
Who’s Counting? The Future Role and Value of Panels in US TV Measurement
Go Addressable: Planning & Buying Guide for Addressable TV Advertising 2024
How do we determine which projects get funded?
- CIMM identifies strategic priorities and focuses its efforts on these areas.
- These priorities are reviewed twice-yearly by CIMM’s BoD and form the basis of our Working Groups.
- New members can contribute to the development of CIMM’s research agenda through participation in working groups and committees
Research Highlights
You can access all of CIMM’s publicly-available research here
