Open Watermarks Standard
- CIMM worked with the Society of Motion Picture Television Engineers (SMPTE) to develop a specification for most use cases of audio watermarking and selected a technology provider based upon extensive tests
- Kantar Media Technology was selected
- Open Binding of Identifiers (OBID) – standardized technology used to identify content and ads via an open common method
- Carries Ad-ID and EIDR identifiers
- OBID-TLC (Time Labels to Content) – standardized technology used to identify content and ad distribution via and open and common method
- Includes a unique distributor identifier and a time/date stamp of when the content is aired
- CIMM worked with the Society of Motion Picture Television Engineers (SMPTE) to develop a specification for most use cases of audio watermarking and selected a technology provider based upon extensive tests
- Suitable for detection via microphone, a hardwired connection, or as a software object embedded in a consumer device
- Kantar Media Technology was selected
- The audio watermarking technology does not interfere with:
- Nielsen
- Anti-piracy watermarks
- New ATSC 3.0 (VP1) watermark
