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Online consumers more engaged with TV programming, study finds

TV audiences who watch online and through mobile devices may be looking better to advertisers and networks.

A new study by ComScore Inc. and the Coalition for Innovative Media Measurement found that people who watch TV online in addition to the traditional way spend more time consuming the content.

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Online consumers more engaged with TV programming, study finds

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CIMM Announces Action Plan for an Open, Universal Watermarking Solution

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Online consumers more engaged with TV programming, study finds

More from CIMM

Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns

CIMM Announces Action Plan for an Open, Universal Watermarking Solution

Executive Summary Slides – The Case for an Open, Industry-standard Watermarking solution – June 2025

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