Local Television Audience Measurement Study

Project Objectives

1. Identify points of alignment and misalignment about measurement needs between local television buyers and sellers
2. Establish key challenges and common priorities.
3. Compare to measurement provider roadmaps.
4. Identify potential solutions for further exploration, such as:
   • Agreed upon local television minimum requirements
   • Or other measurement related recommendations to helplocal television realize its business potential, for both buyers and sellers, as the industry evolves