Category: Public Research

CIMM Research fully available to the public.

July 21, 2025
Public Research
Best Practices, Innovations, Measurement & Currency

Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns

June 24, 2025
Public Research
Data Collaboration, Executive Summaries, Innovations, Measurement & Currency

Executive Summary Slides – The Case for an Open, Industry-standard Watermarking solution – June 2025

June 24, 2025
Public Research
Data Collaboration, Innovations, Measurement & Currency

The Case for an Industry Action Plan: Supporting an Open, Industry-standard Watermarking Solution

Passing the Baton – Programmatic TV Advertising as a Relay Race

Local TV and Video Innovation Showcase

Identity Resolution for Advanced TV and Video Advertising

Opportunities for AI in Media Measurement

October 28, 2024
Public Research
Executive Summaries, Improvements, Measurement & Currency

Strategic Review of Content Measurement (Executive Summary)

Solving Today’s Evolving TV Measurement Puzzle

Post Analysis Guidelines for Local TV