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Category: Public Research
CIMM Research fully available to the public.
February 13, 2025
Public Research
Innovations
,
Measurement & Currency
Local TV and Video Innovation Showcase
November 12, 2024
Public Research
Best Practices
,
Data Collaboration
Identity Resolution for Advanced TV and Video Advertising (with ThinkMedium)
November 10, 2024
Public Research
Opportunities for AI in Media Measurement
October 28, 2024
Public Research
Executive Summaries
,
Improvements
,
Measurement & Currency
Strategic Review of Content Measurement (Executive Summary)
September 23, 2024
Public Research
Improvements
,
Measurement & Currency
,
Public Research
Solving Today’s Evolving TV Measurement Puzzle
July 24, 2024
Public Research
Improvements
,
Measurement & Currency
Post Analysis Guidelines for Local TV
April 1, 2024
Public Research
Innovations
,
Measurement & Currency
,
Public Research
Who’s Counting? The Future Role and Value of Panels in US TV Measurement
February 1, 2024
Public Research
Executive Summaries
Go Addressable: Planning & Buying Guide for Addressable TV Advertising 2024
October 1, 2023
Public Research
Innovations
,
Measurement & Currency
Future of ROI and ROAS Measurement
