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Category: Public Research

CIMM Research fully available to the public.

Identity Resolution for Advanced TV and Video Advertising (with ThinkMedium)

Opportunities for AI in Media Measurement

Strategic Review of Content Measurement (Executive Summary)

Solving Today’s Evolving TV Measurement Puzzle

Who’s Counting? The Future Role and Value of Panels in US TV Measurement

Go Addressable: Planning & Buying Guide for Addressable TV Advertising 2024

Future of ROI and ROAS Measurement

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CIMM and The Attention Council (TAC) are joining forces!

TAC is relaunching  as a new, high-profile industry Working Group within CIMM. 

The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.

Learn More Here