Category: Press Coverage

External coverage

February 9, 2018
CIMM Archive, Press Coverage

TV measurement is a ‘big fat mess’ – and billions of ad dollars are at stake (Business Insider)

February 9, 2018
CIMM Archive, Press Coverage

3MS Is Making Good Progress on Good Impressions (ANA Magazine)

February 8, 2018
CIMM Archive, Press Coverage

CIMM Cross-Platform Media Measurement and Data Summit (Media Village)

February 5, 2018
CIMM Archive, Press Coverage

Attribution Got You Scratching Your Head? This Should Help (MediaPost)

February 2, 2018
CIMM Archive, Press Coverage

Publicis’ Tobaccowala: Advertising Will Decline 30% In Next 5 Years (MediaPost)

February 1, 2018
CIMM Archive, Press Coverage

CIMM Study Looks at Firms Offering Ad Attribution (B&C)

January 22, 2018
CIMM Archive, Press Coverage

Looking Ahead To Tomorrow’s Tech Advancements (MediaPost)

January 17, 2018
Announcements, CIMM Archive, Press Coverage

To Advance Data Quality, The First Step Is Best Taken Together

January 9, 2018
CIMM Archive, Press Coverage

Missing the Boat On Diversity (Media Village)

January 9, 2018
CIMM Archive, Press Coverage

As The Measurement Space Shifts Underfoot, What Can Nielsen Do To Keep Its Spot?