Category: Press Coverage

External coverage

May 22, 2020
Press Coverage

Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape (Forbes)

May 5, 2020
Press Coverage

Measurement Coalition Adds 12 New Members (Broadcasting & Cable)

May 1, 2020
Press Coverage

CIMM Launches Best Practices Study On Combining Smart TV, STB Data (MediaPost)

April 14, 2020
Press Coverage

This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement (MediaPost)

July 27, 2018
CIMM Archive, Press Coverage

Ad-ID At 15: Approaching Critical Mass (MediaPost)

July 26, 2018
CIMM Archive, Press Coverage

4A’s, CIMM Team To Assess ‘TV Attribution’ Providers (MediaPost)

July 11, 2018
CIMM Archive, Press Coverage

SMPTE Publishes Ad, Entertainment ID Standards (TVTechnology)

July 9, 2018
CIMM Archive, Press Coverage

SMPTE Publishes Audio Watermark Standard to Bolster Ad Attribution on TV, Set Tops and Mobile (The DRUM)

July 9, 2018
CIMM Archive, Press Coverage

New Standards: Ad-IDs, EIDR Codes Get Kantar Nod (RBR-TVBR)

July 9, 2018
CIMM Archive, Press Coverage

SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology (Multichannel)