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Category: CIMM Archive

All CIMM posts before 2018

As The Measurement Space Shifts Underfoot, What Can Nielsen Do To Keep Its Spot?

CIMM And 4A’s Find Much Advancement Still Needed For “Real-Time” Cross-Platform Attribution and ROI Analysis Methods To Mature

Kantar Media Audio Watermarking Technology Selected For Next Step in SMPTE Standardization To Bind IDs to Media Assets

CIMM Assesses State of Cross-Platform Measurement at 6th Annual Summit

CIMM Study Calls for Greater Clarity and Transparency in Cross-Device and Cross-Channel Identity Matching

CIMM Partners with 4A’s to Explore Best Practices In Cross-Platform Attribution and ROI Analysis

CIMM Issues RFP For Combining Smart TV and Set Top Box Data

Brogrammer? Skunkworks? Diggable? Mobisode?

ARF Conference Explores Metrics For Creative — And Children

Why ROI Data Is The Future Of TV Advertising

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CIMM and The Attention Council (TAC) are joining forces!

TAC is relaunching  as a new, high-profile industry Working Group within CIMM. 

The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.

Learn More Here