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Go Addressable: Planning & Buying Guide for Addressable TV Advertising 2024

CIMM research reveals proven strategies for optimizing addressable tv advertising

Go Addressable and CIMM partnered on in-depth research across buyers and sellers of addressable TV to unveil best practices for addressable TV advertising.

The results are intended to provide actionable findings and be a guide for advertisers looking to implement or increase addressable TV in their media campaigns.

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Go Addressable: Planning & Buying Guide for Addressable TV Advertising 2024

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CIMM and The Attention Council (TAC) are joining forces!

TAC is relaunching  as a new, high-profile industry Working Group within CIMM. 

The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.

Learn More Here