Going For Granularity: Heavy-Hitting Group Eyes Measurement Efficacy

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The staggering breadth of products and services aimed at delivering multi-platform content to consumers is a tangle of technology, perhaps rivaled only by attempts to accurately measure related consumption…

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Industry Alignment Is Needed to Ensure the Durability of Identity Resolution for Advanced TV and Video Advertising

CIMM and The Attention Council (TAC) are joining forces!

TAC is relaunching  as a new, high-profile industry Working Group within CIMM. 

The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.