The Coalition for Innovative Media Measurement announced that Spanish-language broadcaster Univision Communications has joined the industry alliance, whose mission is to foster new forms of cross-platform audience measurement.
CIMM was formed in 2009 as a way to accelerate innovation in the TV ad-measurement space, given general dissatisfaction with efforts from Nielsen. To date, the group has produced several studies and claims it has helped shepherd several media planning and measurement tools through pilot testing and launch phases.
