TV audiences who watch online and through mobile devices may be looking better to advertisers and networks.
A new study by ComScore Inc. and the Coalition for Innovative Media Measurement found that people who watch TV online in addition to the traditional way spend more time consuming the content.
TAC is relaunching as a new, high-profile industry Working Group within CIMM.
The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.
