Tag: Improvements

Strategic Review of Content Measurement

October 28, 2024
Public Research
Executive Summaries, Improvements, Measurement & Currency

Strategic Review of Content Measurement (Executive Summary)

September 23, 2024
Public Research
Improvements, Measurement & Currency, Public Research

Solving Today’s Evolving TV Measurement Puzzle

Post Analysis Guidelines for Local TV

Local Television Audience Measurement Study

Industry Perspectives on the Transition to a Multi-currency TV Marketplace

Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM’s Pilot Test of MBI’s USA TouchPoints