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Tag: Improvements
October 28, 2024
Research
Improvements
,
Measurement & Currency
Strategic Review of Content Measurement
October 28, 2024
Public Research
Executive Summaries
,
Improvements
,
Measurement & Currency
Strategic Review of Content Measurement (Executive Summary)
September 23, 2024
Public Research
Improvements
,
Measurement & Currency
,
Public Research
Solving Today’s Evolving TV Measurement Puzzle
July 24, 2024
Public Research
Improvements
,
Measurement & Currency
Post Analysis Guidelines for Local TV
May 1, 2023
Research
Improvements
,
Measurement & Currency
Local Television Audience Measurement Study
January 1, 2022
Research
Improvements
,
Measurement & Currency
Industry Perspectives on the Transition to a Multi-currency TV Marketplace
June 14, 2011
Research
Improvements
,
Measurement & Currency
Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM’s Pilot Test of MBI’s USA TouchPoints
