U

CIMM DEFINITION: The number of subscriber Set-Top Boxes  reporting at least one STB exposure for a given ad spot. (Source: FourthWall Media)

NOTE – We will calculate unique reach at a household level, not box level. (Source: TIVO)

CIMM DEFINITION: A unique individual or browser which has either accessed a site (see unique visitor) or which has been served unique content and/or ads such as e-mail, newsletters, interstitials and pop-under ads. Unique users can be identified by user registration or cookies. Reported unique users should filter out bots. See iab.net for ad campaign measurement guidelines. (Source: IAB)

CIMM DEFINITION: Total count of unique Viewing Devices which initiated at least one session for a particular VOD asset or set of VOD assets during a given reporting period. Today, unique viewing devices refer to set-tops. A Unique Viewing Device is counted each time a specific Viewing Device (as designated by a Viewing Device Identifier) initiates a VOD session and is counted once and only once during the reporting period. Unique Device or Unique Device counts are specific to the reporting period (month, week, day, etc.). At the beginning of a new reporting period, the counts of Unique Devices are reset. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

CIMM DEFINITION: A unique user who accesses a Web site within a specific time period. See unique user. (Source: IAB)

See also: Footprints, Census

CIMM DEFINITION: Larger than a footprint.

2: It is the defined population to which the STB measurement applies. (Source: TRA)

3: According to Rentrak it is the larger population than a footprint to which the data processor is projecting. (Source: Rentrak)

4: See census. (Source: TIVO)

5: The total population of audience being measured. (Source: IAB)

See also: Footprints

CIMM DEFINITION: The coverage area universe is the total number of homes or Set-Top Boxes  reached for an operator, network or channel. Because of tiering, some networks are not carried in the full universe of an operator and therefore use a coverage area universe to calculate performance.

NOTE – Census vs. Footprint vs. Universe

See also: Footprints

CIMM DEFINITION: The digital universe is total number of homes or Set-Top Boxes  reached for an operator. Because not all homes are digital homes, there is a lower universe of digital homes compared to the full universe of all homes that an operator can serve.

NOTE – Census vs. Footprint vs. Universe

CIMM DEFINITION: Icon / identifier for a video that would normally be locked is temporarily unlocked due to a user setting.

See also: Highly Targeted Networks, Long Tail Channels

CIMM DEFINITION: Networks, usually smaller and niche, that are not currently measured by Nielsen which is the current media currency.