CIMM DEFINITION: The number of subscriber Set-Top Boxes reporting at least one STB exposure for a given ad spot. (Source: FourthWall Media)
NOTE – We will calculate unique reach at a household level, not box level. (Source: TIVO)
CIMM DEFINITION: The number of subscriber Set-Top Boxes reporting at least one STB exposure for a given ad spot. (Source: FourthWall Media)
NOTE – We will calculate unique reach at a household level, not box level. (Source: TIVO)