U

CIMM DEFINITION: A count of unique identifiers…that represents unduplicated instances of Internet activity (generally visits) to Internet content or advertising during a measurement period. (Source: IAB)

CIMM DEFINITION: An unduplicating computing device that is used to access Internet content or advertising during a measurement period. A count of unduplicated devices necessarily accounts for multiple browser usage on an individual computer or other computing device. (Source: IAB)

CIMM DEFINITION: Unduplicated visits in a given period to an asset initiated by the user from entry point or feature. (Source: Kantar)

CIMM DEFINITION: Total count of unique HHs which initiated at least one session for a particular VOD asset or set of VOD assets during a given reporting period. A Unique HH View is counted each time any Viewing Device within a household (as designated by a HH Identifier) initiates a VOD session for a particular asset or set of assets and is counted once and only once during the reporting period. Unique HH counts are specific to the reporting period (month, week, day, etc.). At the beginning of a new reporting period, the counts of Unique HHs is reset. A Unique HH that watches the same asset twice is only counted once when reporting by asset within a given reporting period. A Unique HH that watches two assets from the same campaign is only counted once when reporting by campaign with a given reporting period. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

CIMM DEFINITION: The net, unduplicated number of STBs or Households interacting with an iTV application, expressed as a percent of the total STB / Household Universe exposed to a specific iTV campaign or period of time. (Source: Canoe)

See also: Reach & Frequency      

CIMM DEFINITION: The number of unduplicated homes, Set-Top Boxes  or individuals that have been exposed to the channel program or spot based on some minimum time spent condition (e.g. one second or one minute). Within a specific program or time period. (Source: Kantar Media Audiences)

2: Subset of cume household or STB tuning by network or event on an impression basis. (Source: Nielsen)

See also: Reach & Frequency      

CIMM DEFINITION: The number of unduplicated homes, Set-Top Boxes  or individuals that have been exposed to the channel, program or spot expressed as a percentage of the designated universe. (Source: Kantar Media Audiences)

2: Subset of cume household or Set-Top Box tuning by network or event on a percentage basis. (Source: Nielsen)

CIMM DEFINITION: In interactive television advertising, the number of subscriber Set-Top Boxes  reporting at least one remote click for a given ad. Demonstrates first stage interest in the message. (Source: TRA)

2: The number of unduplicated households or STBs reporting at least one remote click for a given spot ad. (Source: Nielsen)

3: The number of subscriber Set-Top Boxes  reporting at least one remote click for a given spot ad. (Source: FourthWall Media)

NOTE – Not available in TIVO’s reporting portal but available on a custom basis from their PowerWatch product.

See also: Unique Remote Clicks

CIMM DEFINITION: In interactive television advertising, the number of subscriber Set-Top Boxes  reporting at least one response for a given spot ad. Shows final stage of interest in the message.

2: The number of subscriber Set-Top Boxes  reporting at least one response for a given spot ad. (Source: FourthWall Media)