Universe

July 23, 2012

See also: Footprints, Census

CIMM DEFINITION: Larger than a footprint.

2: It is the defined population to which the STB measurement applies. (Source: TRA)

3: According to Rentrak it is the larger population than a footprint to which the data processor is projecting. (Source: Rentrak)

4: See census. (Source: TIVO)

5: The total population of audience being measured. (Source: IAB)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

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Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon