July 23, 2012

See also: Footprints, Census

CIMM DEFINITION: Larger than a footprint.

2: It is the defined population to which the STB measurement applies. (Source: TRA)

3: According to Rentrak it is the larger population than a footprint to which the data processor is projecting. (Source: Rentrak)

4: See census. (Source: TIVO)

5: The total population of audience being measured. (Source: IAB)