Unbound Application

July 23, 2012

See also: Bound Application

CIMM DEFINITION: An EBIF application that’s transmitted and loaded to the Set-Top Box independent of the video programming. It is typically not bound to any MELECTRONIC PROGRAM GUIDE-2 video programming. There are multiple ways an unbound application can be downloaded from the headend system to the Set-Top Box es, e.g. in-band, out-of-band, DSG, Ethernet. Unbound applications are also sometime called widgets. EBIF applications from FourthWall Media’s TVWidgets product suite are examples of unbound applications.(Source: FourthWall Media)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Unbound Application

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