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also: Advanced Advertising, Bandwidth Optimization
CIMM DEFINITION: A method of distributing digital video, utilizing bandwidth more efficiently by only broadcasting channels that have been requested by at least one household within a cable service area. (Source: Definition currently under review by CableLabs)

2: “Switched digital video refers to a network scheme for distributing digital video by managing network bandwidth resources. Switched video sends the digital video in a more efficient manner so that additional programs may be available for users using he freed up bandwidth. One of the core technologies that can make advanced advertising in linear programming a reality for cable operators.” (Source: BigBand Networks)

3: “A telecommunications industry term for a network scheme for distributing digital video via a cable. Switched video sends the digital video in a more efficient manner so that additional uses may be made of the freed up bandwidth. The scheme applies to digital video distribution on cable TV systems using QAM channels, or on IPTV systems.” (Source: Wikipedia)

See also: Paid Listings, Contextual Search, Paid Inclusion
CIMM DEFINITION: Allows viewer to “interactively” identify content of particular interest.

2: Fees advertisers pay Internet companies to list and/or link their company site or domain name to a specific search word or phrase (includes paid search revenues). Search categories include: Paid listings—text links appear at the top or side of search results for specific keywords. The more a marketer pays, the higher the position it gets. Marketers only pay when a user clicks on the text link. Contextual search—text links appear in an article based on the context of the content, instead of a user-submitted keyword. Payment only occurs when the link is clicked. Paid inclusion—guarantees that a marketer‘s URL is indexed by a search engine. The listing is determined by the engine’s search algorithms. (Source: IAB)

CIMM DEFINITION: An application that helps Web users find information on the Internet. The method for finding this information is usually done by maintaining an index of Web resources that can be queried for the keywords or concepts entered by the user. (Source: IAB)

See also: First Screen, Second Screen Apps
CIMM DEFINITION: The term given to content platforms that are utilized for content display beyond the primary screen (often the television set itself). A computer is an example of a second screen.

See also: Second Screen, First Screen
CIMM DEFINITION: Software applications that are accessible from the second screen, such as a computer or a tablet.

See also: Rating
CIMM DEFINITION: Program, time period or other performance ratings that are in second-by-second increments.

2: Second level program and commercial ratings defined as percentage of boxes viewing a given second. (Source: TIVO)

NOTE – Latency impacts measurement and standardization.

See also: Electronic Tokens, Digital Tokens

CIMM DEFINITION: Tokens, whether digital, security or electronic, serve as an access key with which to gain access to content in any form. Often requires authentication or a special code.

CIMM DEFINITION: A market segment is a sub-set of a market made up of people or organizations sharing one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. (Source: Wikipedia via Visible World)

CIMM DEFINITION: Allows viewer to choose an action or piece of content (as displayed on the screen).