See also: Paid Listings, Contextual Search, Paid Inclusion
CIMM DEFINITION: Allows viewer to “interactively” identify content of particular interest.
2: Fees advertisers pay Internet companies to list and/or link their company site or domain name to a specific search word or phrase (includes paid search revenues). Search categories include: Paid listings—text links appear at the top or side of search results for specific keywords. The more a marketer pays, the higher the position it gets. Marketers only pay when a user clicks on the text link. Contextual search—text links appear in an article based on the context of the content, instead of a user-submitted keyword. Payment only occurs when the link is clicked. Paid inclusion—guarantees that a marketer‘s URL is indexed by a search engine. The listing is determined by the engine’s search algorithms. (Source: IAB)
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