also: Advanced Advertising, Bandwidth Optimization
CIMM DEFINITION: A method of distributing digital video, utilizing bandwidth more efficiently by only broadcasting channels that have been requested by at least one household within a cable service area. (Source: Definition currently under review by CableLabs)

2: “Switched digital video refers to a network scheme for distributing digital video by managing network bandwidth resources. Switched video sends the digital video in a more efficient manner so that additional programs may be available for users using he freed up bandwidth. One of the core technologies that can make advanced advertising in linear programming a reality for cable operators.” (Source: BigBand Networks)

3: “A telecommunications industry term for a network scheme for distributing digital video via a cable. Switched video sends the digital video in a more efficient manner so that additional uses may be made of the freed up bandwidth. The scheme applies to digital video distribution on cable TV systems using QAM channels, or on IPTV systems.” (Source: Wikipedia)