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See also: Keyword
CIMM DEFINITION: A form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages Search engine optimization (SEO) – SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. (Source: IAB)

CIMM DEFINITION: An internet marketing strategy. The process of improving the visibility of a website or a web page in search engines’ “natural,” or un-paid (“organic” or “algorithmic”), search results. (Source: www.wikipedia.org)

CIMM DEFINITION: A listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the Keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query. (Source: www.wikipedia.org)

CIMM DEFINITION: A computer or computer program that provides services to other computer programs and their users such as fulfilling requests from other programs.

2: A computer which distributes files which are shared across a LAN, WAN or the Internet. Also known as a “host”. (Source: IAB)

CIMM DEFINITION: Audience measurement derived from server logs. (Source: IAB)

CIMM DEFINITION: A file of historical data that is created and maintained by a server. Can contain a range of viewer and consumer datapoints that can be used for measurement purposes.

CIMM DEFINITION: A process whereby a user’s browser maintains an automated or customized connection or profile with a Web server. The browser usually sets up a unique request that is recorded and stored electronically for future reference. Examples are: requests for the automated delivery of e-mail newsletters, the request for Web content based on a specific search criteria determined by the user, or setting up a personalized Web page that customizes the information delivered to the user based on pre-determined self selections. (Source: IAB)

CIMM DEFINITION: A process whereby a server maintains an open connection with a browser after the initial request for a page. Through this open connection the server continues to provide updated pages and content even though the visitor has made no further direct requests for such information. (Source: IAB)

See also: Client Initiated Ad Counting, Server Initiated Ad Impressions, Client Initiated Ad Impressions

CIMM DEFINITION: A form of ad counting that uses the publisher‘s Web content server for making requests, formatting and re-directing content. For organizations using a server-initiated ad counting method, counting should occur subsequent to the ad response at either the publisher’s ad server or the Web content server, or later in the process. (Source: IAB)