See also: Advanced Advertising
CIMM DEFINITION: The opposite of Dynamic Ad Units (which are interactive and addressable). Static Ad Units are those advertisements that are delivered uniformly in a standard size and format. (Source: Mercury Media)
S
CIMM DEFINITION: Denotes a viewer has stopped play of a particular piece of On-Demand content. Content (currently only some subscription and paid programming) is automatically saved for a specified period of time for consumer access.
See also: As Run Logs
CIMM DEFINITION: A challenge for Set-Top Box data and other types of viewership measurement because of last minute changes to the program line-up that do not match with the line-up information provided by the scheduling services or content providers.
See also: Planning
CIMM DEFINITION: The process of deciding where to place advertising content, dependant on various factors including, duration, time to be shown, product, audience make up. The schedule uses a grid broken into seasons, i.e., Q1, Q2, Q3, Q4, football, political, dayparts (i.e., prime time, late night) and program genre.
See also: Encryption
CIMM DEFINITION: The encryption of a signal that prevents non-subscribers from accessing the content, channel or network.
CIMM DEFINITION: Display of an image or images that appear as full screen or as an overlay to the linear content being watched on that particular viewing device or on that specific TV. The total count of screen views per application is a reportable metric. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)
Note – Currently the viewing device is a TV connected to a set-top. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)
CIMM DEFINITION: Files that initiate routines like generating Web pages dynamically in response to user input. (Source: IAB)
See also: Data Cleansing, Harmonize the Data, Normalize the Data
CIMM DEFINITION: The process of cleaning up or erasing the duplicated, incomplete, incorrect datapoints from a database
CIMM DEFINITION: Creators of standard measurements for advanced television. SCTE 30 – Originally intended to be used for Digital Program Insertion in linear broadcast channels, this standard has since grown to support addressable advertising with SCTE 130 formerly DVS 629 . SCTE 30 messages are sent between the ad insertion server and the splicer to ad insertion points. SCTE 35 – Originally intended to be used for Digital Program Insertion in linear broadcast channels. The digital cue tone that defines when a switch should occur in the splicer.
CIMM DEFINITION: Transmission of uncompressed, unencrypted digital video signals (optionally including embedded Audio and/or Time Code) within television facilities; they can also be used for packetized data. (Source: Wikipedia)