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See also: Clickstream Data

CIMM DEFINITION: One type of measurement data collected from Set-Top Boxes  describing channel change activity and timing. It is one of the data types sometimes referred to as Clickstream Data. (Source: FourthWall Media)

CIMM DEFINITION: Programming content streamed in real-time, as scheduled by the network.

2: Standard broadcast television that is distributed as scheduled. (Source: Nielsen)

See also: Linear Television

CIMM DEFINITION: Viewing of programming or content in real-time, not delayed or played back.

NOTE – Is linear viewing the same as “live”? Opposite of On-Demand viewing.

CIMM DEFINITION: A clickable connection between two Web sites. Formally referred to as a hyperlink. (Source: IAB)

See also: Data Integration

CIMM DEFINITION: “Elements used to link disparate data for the purpose of integrating information i.e. TV tuning and purchasing behavior. Common linkages are MAC ID, name, address, ZIP code or segment.” (Source: Nielsen)

CIMM DEFINITION: Multi-user operating system used by many OCAP receiver manufacturers to execute their OCAP middleware implementations. (Source: IAB)

CIMM DEFINITION: A mailing list comprised of e-mail addresses. (Source: IAB)

CIMM DEFINITION: A program that automatically sends e-mail to a list of subscribers or listserv. (Source: IAB)

See also: Capping

CIMM DEFINITION: The agreed-upon time that measurement to a network or program is discontinued because the Set-Top Box is on but the television set is turned off during live viewing without any playback or other trick play included.