See also: Clickstream Data
CIMM DEFINITION: One type of measurement data collected from Set-Top Boxes describing channel change activity and timing. It is one of the data types sometimes referred to as Clickstream Data. (Source: FourthWall Media)
See also: Clickstream Data
CIMM DEFINITION: One type of measurement data collected from Set-Top Boxes describing channel change activity and timing. It is one of the data types sometimes referred to as Clickstream Data. (Source: FourthWall Media)