Section: L

See also: Trick Play

CIMM DEFINITION: Viewing levels without any trick play activity or viewership included.

2: Viewing at actual air time. Live viewing is defined as within five seconds of air time.  This definition is used because, once outside of the five second window fast forwarding is possible. (Source: TIVO)

See also: Geo-Fencing

CIMM DEFINITION: Sending people ads via their cell phone usually on a opt-in basis when the cell phone user is near a particular location.

See also: Channel Mapping

CIMM DEFINITION: Location of Set-Top Boxes  and other devices throughout the home by the operator that map to the networks and services offered.

CIMM DEFINITION: Content and/or channels that have been restricted from viewing via activating Parental Controls. Icon / identifier to designate that a video has been locked, or an action icon to initiate a lock for a video.

CIMM DEFINITION: A file that records transactions that have occurred on the Web server. Some of the types of data which are collected are: date/time stamp, URL served, IP address of requestor, status code of request, user agent string, previous URL of requestor, etc. Use of the extended log file format is preferable. (Source: IAB)

See also: Snapshot Viewing

CIMM DEFINITION: A form of viewership tracking that actively trends viewing and tuning behavior over a period of time.

CIMM DEFINITION: The identification or name used to access a computer, network or site. (Source: IAB)

See also: Line-ups

CIMM DEFINITION: The delivery format of line-ups.

2: Log(s) also used to refer to record of events from Set-Top Box. (Source: TIVO)

CIMM DEFINITION: Long tail channels (or networks) are the smaller networks and content services offered via a content service provider. Often these networks are unmeasured by Nielsen but measurable by using Set-Top Box data and whose collective viewing may total close to a third of all viewing in a certain time period or daypart or market.

See also: Lossy, Compression Algorithm

CIMM DEFINITION: When a decompressed file is the exact same size as the original uncompressed file because no detail or content is lost in the compression-decompression process. (Source: www.businessdictionary.com)