See also: Data Integration
CIMM DEFINITION: “Elements used to link disparate data for the purpose of integrating information i.e. TV tuning and purchasing behavior. Common linkages are MAC ID, name, address, ZIP code or segment.” (Source: Nielsen)
See also: Data Integration
CIMM DEFINITION: “Elements used to link disparate data for the purpose of integrating information i.e. TV tuning and purchasing behavior. Common linkages are MAC ID, name, address, ZIP code or segment.” (Source: Nielsen)