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CIMM DEFINITION: The number of individuals that fulfill the reach condition defined by the user in the program under study while fulfilling it in the previous program too. (Source: Kantar Media Audiences)

See also: Out of Band

CIMM DEFINITION: Downstream video delivery only. (Source: FourthWall Media)

CIMM DEFINITION: A new form of computing that enables faster real time processing of large datasets with many variables. Notably it does not require storage on a hard disk.

Note – Computers typically store data on the hard disk, and when you want to perform a task, it pulls out the relevant data and applications for the purpose on to the computer’s main memory, which is where computations happen. With the emergence of multi-core processors and the sharp decline in prices of processors and memory, German business software maker SAP developed a technology that made it possible for even large enterprises to dispense with hard disks and store and perform all operations on the main memory. It boosted performance enormously compared to systems based on retrieving data from hard drives. (Source: Times of India)

See also: Advanced Advertising

CIMM DEFINITION: A video ad unit that is embedded in navigation interface or content.

See also: Faulting

CIMM DEFINITION: Set-Top Boxes or homes that return usable viewer information or usage data and are considered as part of the sample for that time frame.

2: Whatever boxes reported data that day. (Source: Kantar Media Audiences)

3: Number of households or DVR units represented in the sample respectively counted at 5-minute intervals throughout the day. (Source: TIVO)

See also: Ad Click

CIMM DEFINITION: A measurement of a user-initiated action of responding to an ad element which generally causes an intra-site redirect or content change. In-unit clicks are usually tracked via a 302 redirect. Also known as click-downs, click-ups and click-withins. (Source: IAB)

See also: Reach

CIMM DEFINITION: A reach metric examining lead-in and lead-out viewing as source and destination. The number of Set-Top Boxes  that were tuned to the program during the first ninety seconds of the program. A retention metric. (Source: Kantar Media Audiences)

See also: Dwell Time, STB On TV Off, Capping

CIMM DEFINITION: The Set-Top Box records that the TV set is in use on a channel for a period of time and the subscriber has not touched any key on the Remote to indicate presence.

NOTE – Is there viewing, avoidance or is the set off while the Set-Top Box is still on?

CIMM DEFINITION: The failure to notice a fully-visible, but unexpected object because attention was engaged on another task, event, or object. (Source: http://www.scholarpedia.org)