In-Memory

July 24, 2012

CIMM DEFINITION: A new form of computing that enables faster real time processing of large datasets with many variables. Notably it does not require storage on a hard disk.

Note – Computers typically store data on the hard disk, and when you want to perform a task, it pulls out the relevant data and applications for the purpose on to the computer’s main memory, which is where computations happen. With the emergence of multi-core processors and the sharp decline in prices of processors and memory, German business software maker SAP developed a technology that made it possible for even large enterprises to dispense with hard disks and store and perform all operations on the main memory. It boosted performance enormously compared to systems based on retrieving data from hard drives. (Source: Times of India)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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