IAB abbr Interactive Advertising Bureau

CIMM DEFINITION: A non-profit trade association devoted exclusively to maximizing the use and effectiveness of interactive advertising and marketing. (Source: IAB)

IANA abbr Internet Assigned Numbers Authority’

See also: Top Level Domain, Internet Corporation for Assigned Names and Numbers

CIMM DEFINITION: An organization that is responsible for the global coordination of the DNS Root, IP addressing, and other Internet protocol resources, (Source: IANA.org)

ICANN abbr Internet Corporation for Assigned Names and Numbers

See also: Top Level Domain, Internet Assigned Numbers Authority

CIMM DEFINITION: An organization that coordinates the Domain Name System (DNS) of the internet, Internet Protocol (IP) addresses, space allocation, protocol identifier assignment, generic (gTLD) and country code (ccTLD) top-level domain name system management and root server system management function. Once performed under U.S. Government contract by the Internet Assigned Numbers Authority (IANA), ICANN now performs the IANA function. (Source: ICANN.org)

iChannel Line-Ups

CIMM DEFINITION: An interactive service where the viewer can construct their own program line-up based on available videos / content or videos / content that they create.

2: A Canadian website and station.

3: A one-way publishing and communication application. It is like subscribing to a blog but not able to comment back. You just receive the subscription content.

ID abbr Identifier

See also: Household Identifier

CIMM DEFINITION: Like a household identifier, it is a unique code ascribed to any item such as a piece of content to distinguish it from similar items.

iDisorder

CIMM DEFINITION: A theory that our obsession over new media devices such as smartphones lead to a range of psychiatric disorders such as obsessive compulsive behavior and narcissism.

ILEC abbr Incumbent Local Exchange Carrier

See also: Local Exchange Carrier

CIMM DEFINITION: A local telephone company in the United States that was in existence at the time of the break up of AT&T into the Regional Bell Operating Companies (RBOCs) also known as the Baby Bells. (Source: Wikipedia)

IM abbr Instant messaging

CIMM DEFINITION: A method of communicating in real-time, one-to-one or in groups over the internet. Users assemble buddy lists which reflect the availability (or presence) of people with whom they communicate. (Source: IAB)

Image Map

CIMM DEFINITION: A GIF or JPEG image with more than one linking hyperlink. Each hyperlink or hot spot can lead to a different destination page. (Source: IAB)

Impressions

See also: Delivery

CIMM DEFINITION: The delivery level of a piece of content such as video or within a time period or a daypart or a home or a Set-Top Box or a group thereof. Often expressed in thousands.

2: The number of hits a spot received over some specified period. (Source: Kantar Media Audiences)

3: The total number of counts for the advertisement or specified group of advertisements or for the total campaign during a specified period of time. (Source: TRA)

4: Instances of an online advertisement for the purposes of reporting and billing. (Source: IAB)

5: Single instance of an interactive app or assets “opportunity to be seen” on the television (TV) which can be measured for the purposes of performance analysis, reporting and billing; may be per device or per interactive TV household (iTVHH) and reported accordingly. 100,000 used as an example for calculation

Purposes (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

6: A measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user. (Source: IAB)