CIMM DEFINITION: A non-profit trade association devoted exclusively to maximizing the use and effectiveness of interactive advertising and marketing. (Source: IAB)

See also: Top Level Domain, Internet Corporation for Assigned Names and Numbers

CIMM DEFINITION: An organization that is responsible for the global coordination of the DNS Root, IP addressing, and other Internet protocol resources, (Source: IANA.org)

See also: Top Level Domain, Internet Assigned Numbers Authority

CIMM DEFINITION: An organization that coordinates the Domain Name System (DNS) of the internet, Internet Protocol (IP) addresses, space allocation, protocol identifier assignment, generic (gTLD) and country code (ccTLD) top-level domain name system management and root server system management function. Once performed under U.S. Government contract by the Internet Assigned Numbers Authority (IANA), ICANN now performs the IANA function. (Source: ICANN.org)

iChannel Line-Ups

July 24, 2012

CIMM DEFINITION: An interactive service where the viewer can construct their own program line-up based on available videos / content or videos / content that they create.

2: A Canadian website and station.

3: A one-way publishing and communication application. It is like subscribing to a blog but not able to comment back. You just receive the subscription content.

ID abbr Identifier

July 24, 2012

See also: Household Identifier

CIMM DEFINITION: Like a household identifier, it is a unique code ascribed to any item such as a piece of content to distinguish it from similar items.


July 24, 2012

CIMM DEFINITION: A theory that our obsession over new media devices such as smartphones lead to a range of psychiatric disorders such as obsessive compulsive behavior and narcissism.

See also: Local Exchange Carrier

CIMM DEFINITION: A local telephone company in the United States that was in existence at the time of the break up of AT&T into the Regional Bell Operating Companies (RBOCs) also known as the Baby Bells. (Source: Wikipedia)

CIMM DEFINITION: A method of communicating in real-time, one-to-one or in groups over the internet. Users assemble buddy lists which reflect the availability (or presence) of people with whom they communicate. (Source: IAB)

Image Map

July 24, 2012

CIMM DEFINITION: A GIF or JPEG image with more than one linking hyperlink. Each hyperlink or hot spot can lead to a different destination page. (Source: IAB)


July 24, 2012

See also: Delivery

CIMM DEFINITION: The delivery level of a piece of content such as video or within a time period or a daypart or a home or a Set-Top Box or a group thereof. Often expressed in thousands.

2: The number of hits a spot received over some specified period. (Source: Kantar Media Audiences)

3: The total number of counts for the advertisement or specified group of advertisements or for the total campaign during a specified period of time. (Source: TRA)

4: Instances of an online advertisement for the purposes of reporting and billing. (Source: IAB)

5: Single instance of an interactive app or assets “opportunity to be seen” on the television (TV) which can be measured for the purposes of performance analysis, reporting and billing; may be per device or per interactive TV household (iTVHH) and reported accordingly. 100,000 used as an example for calculation

Purposes (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

6: A measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user. (Source: IAB)

CIMM DEFINITION: The standard ad unit sizes endorsed by IAB. (Source: IAB)

In (Units)

August 14, 2012

CIMM DEFINITION: The number of individuals that fulfill the reach condition defined by the user in the program under study while fulfilling it in the previous program too. (Source: Kantar Media Audiences)

In Band

July 24, 2012

See also: Out of Band

CIMM DEFINITION: Downstream video delivery only. (Source: FourthWall Media)


July 24, 2012

CIMM DEFINITION: A new form of computing that enables faster real time processing of large datasets with many variables. Notably it does not require storage on a hard disk.

Note – Computers typically store data on the hard disk, and when you want to perform a task, it pulls out the relevant data and applications for the purpose on to the computer’s main memory, which is where computations happen. With the emergence of multi-core processors and the sharp decline in prices of processors and memory, German business software maker SAP developed a technology that made it possible for even large enterprises to dispense with hard disks and store and perform all operations on the main memory. It boosted performance enormously compared to systems based on retrieving data from hard drives. (Source: Times of India)

In-Navigation Video Ad

July 24, 2012

See also: Advanced Advertising

CIMM DEFINITION: A video ad unit that is embedded in navigation interface or content.


July 24, 2012

See also: Faulting

CIMM DEFINITION: Set-Top Boxes or homes that return usable viewer information or usage data and are considered as part of the sample for that time frame.

2: Whatever boxes reported data that day. (Source: Kantar Media Audiences)

3: Number of households or DVR units represented in the sample respectively counted at 5-minute intervals throughout the day. (Source: TIVO)

In-Unit Click

August 14, 2012

See also: Ad Click

CIMM DEFINITION: A measurement of a user-initiated action of responding to an ad element which generally causes an intra-site redirect or content change. In-unit clicks are usually tracked via a 302 redirect. Also known as click-downs, click-ups and click-withins. (Source: IAB)

See also: Reach

CIMM DEFINITION: A reach metric examining lead-in and lead-out viewing as source and destination. The number of Set-Top Boxes  that were tuned to the program during the first ninety seconds of the program. A retention metric. (Source: Kantar Media Audiences)

See also: Dwell Time, STB On TV Off, Capping

CIMM DEFINITION: The Set-Top Box records that the TV set is in use on a channel for a period of time and the subscriber has not touched any key on the Remote to indicate presence.

NOTE – Is there viewing, avoidance or is the set off while the Set-Top Box is still on?

CIMM DEFINITION: The failure to notice a fully-visible, but unexpected object because attention was engaged on another task, event, or object. (Source: http://www.scholarpedia.org)


July 24, 2012

See also: E-mail Inbox

CIMM DEFINITION: Same as E-Mail Box, an area within an email server or interface where in-coming email is received

Increase in Sales

July 24, 2012

CIMM DEFINITION: The increased sales, in dollars, for the designated brand between the base and report periods among reached increasers. (Source: Kantar Media Audiences)

2: For the chosen report group, the increased sales, in dollars, for the designated brand between the base and report periods. (Source: TRA)

Increasers as Percent

July 24, 2012

CIMM DEFINITION: The percent of households who increased spending on the designated brand between the base and report periods. (Source: Kantar Media Audiences and TRA)


July 24, 2012

CIMM DEFINITION: The target group rating divided by the reference audience rating multiplied by 100. (Source: Kantar Media Audiences)

See also: Multi-Camera Angle, Mosaic

CIMM DEFINITION: This technology allows viewers to control camera angles during live events, select which commercials they want to watch, and generally control a selection of choices content producers provide as part of the broadcast. E-commerce and interaction with those commercials is possible. In the backend, servers collect choice information and offer viewers further selections based on those choices.  This is enabled by the careful management of multiple video streams to one TV screen in which small windows capture video programming in one view. The viewer is able to switch to each window using their Remote Control one at a time. When they do so, the audio of that channel becomes active and, therefore, audible. Some applications enable other interactive graphics that overlay or sit within the frame of the screen that the viewer can also access. Companies pioneering this type of application are Sky Digital in the UK and DISH in the US. (Source: itvt.com/glossary)

Info Banner

July 24, 2012

See also: Widgets, Apps

CIMM DEFINITION: A television screen overlay from the ELECTRONIC PROGRAM GUIDE in the Set-Top Box . It is normally invoked by viewer pressing a key on the remote or when changing channels, and it typically displays the information about the current programming the viewer is watching. There could be advertising elements such as Banner Ads embedded in the Info Banner. (Source: FourthWall Media)

Info Page

July 24, 2012


CIMM DEFINITION: A feature available on many digital Set-Top Boxes  (often accessed via the Remote Control) that displays additional details for selected content. (Source: Nielsen)


July 24, 2012

See also: Meformers

CIMM DEFINITION: Those who pass along objective information and interesting facts via social media platforms such as Twitter.


July 24, 2012

CIMM DEFINITION: A storage system process that enables the creation of one database from several different data sources that can then be accessed through an electronic data delivery system.

2: The process used to populate a database from various individual sources to be accessed by an electronic data delivery system. (Source: Nielsen)

3: The process of receiving assets from the “catcher”, successfully entering those assets into the systems’ AMS, and making them available via a VOD system.

Initial Interaction

July 24, 2012

CIMM DEFINITION: The total number of first step interactions associated with an interactive application or asset in the television programming. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)


July 24, 2012

CIMM DEFINITION: An advertisement or other non-programming element that is added to content whether scheduled beforehand or dynamically inserted for addressable advertising.

2 : The number of times a spot aired during the time frame. (Source: Kantar Media Audiences)

3 : The actual placement of an ad in a document, as recorded by the ad server. (Source: IAB)

Insertion Order

July 24, 2012

CIMM DEFINITION: A purchase order between a seller of interactive advertising and a buyer – usually an advertiser or its agency. (Source: IAB)

Integrated Set-Top Box

August 14, 2012

See also: Set-Top Box

CIMM DEFINITION: The same as the All-In-One Set-Top Box

Intelligent Agents

July 24, 2012

CIMM DEFINITION: Software tools which help the user find information of specific interest to him/her. The user‘s profile is continually refined and improved based on the user’s acceptance or rejection of recommendations over time. (Source: IAB)


August 14, 2012

CIMM DEFINITION: When the viewer actually engages with an interactive asset or application during an interactive session. Interactions can be negative (exit, no, tune away) or positive (yes, request information, etc.) (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Interaction (Response)

July 24, 2012

CIMM DEFINITION: A form of consumer engagement where viewer takes an action with the application or asset during an interactive session. Interactions can be negative (exit, tune away) or positive (yes, request information) (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Interactive Advertising

July 24, 2012

See also: Advanced Advertising

CIMM DEFINITION: Advertising that allows the viewer to interact with the message. Interaction is often via the internet but increasingly via the television screen. Further, interactive advertising on the TV is expanding to include interactive apps on companion devices such as smart phones or tablets that are being used while watching TV.  These companion devices can sync their interactivity with what is on the TV screen at the same time, using Automatic Content Recognition (ACR) technologies.

2: Also used to refer to advertising on a STB or DVR that is not the standard linear commercial spot and can include long form video, branded areas and interactive applications specific to an advertiser and use a number of entry points (from the home page, other UI dialogs, guide). (Source: TIVO)

3: Video advertising that contains an embedded EBIF application. The EBIF application typically presents a series of overlay screens over the video, with which the viewer may interact, and then the specifics of the interaction (or lack of interaction) are measured and ultimately reported back to the advertiser. In the cable space it is EBIF once legacy is removed. DISH and Direct are different. (Source: FourthWall Media)

4: All forms of online, wireless and interactive television advertising, including banners, sponsorships, e-mail, keyword searches, referrals, slotting fees, classified ads and interactive television commercials. (Source: IAB)

NOTE – Some interactive advertising is not actually “interactive”, but merely displays information or animation over top of the video ad and / or generates measurement data. For example FourthWall Media’s Measurement AdWidgets are invisible to the user, but track STB exposures and engagement. (Source: FourthWall Media)

See also: Average Exposures, Average Clicks, Average Responses

CIMM DEFINITION: Household Addressable TV Advertising that enables viewer interactivity and facilitates various levels of response tracking. (Source: Visible World)

Interactive Measurement

August 14, 2012

See also: Advanced Advertising

CIMM DEFINITION: Data collected from any interactive application, including interactive enhancements to video advertising.

NOTE – CableLabs has defined the Interactive Advertising Measurement (IAM) standard for describing user interactions with simple interactive ad enhancements. Similar measurement data can often be derived from Keystream data. Additionally, FourthWall Media’s AdWidgets collect several additional metrics, including STB Exposures, Clicks, and Responses. (Source: FourthWall Media)

Interactive Session

August 14, 2012

CIMM DEFINITION: A segment of available interactive video content by a unique consumer, by viewing device. 12 seconds used as an example for purposes of calculation. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

CIMM DEFINITION: A measureable segment of available interactive content by a unique user, by viewing device. Today the viewing device is a TV connected to the set-top. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

CIMM DEFINITION: Any household in a footprint that has the ability to and is authenticated to engage with interactive content delivered to the viewing device. Currently the viewing device is a TV connected to a set-top. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Note: Used as a metric, iTV Households are those that are iTV enabled via a video service provider, with televisions that are connected to a set-top. According to CTAM, future metrics will include TVs and devices that are not tethered to a set-top. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Interactive Viewing Rate

August 14, 2012

CIMM DEFINITION:  A metric which compares usage to the potential iTV customer universe either within a MVPD footprint or a DMA; based upon iTV HH data comparable to a rating Calculated by dividing the total iTV HH by the number of HH that interacted with the session. Could be by spot, by flight, by day, week, month. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)


July 24, 2012

See also: Interactive Television

CIMM DEFINITION: The capability for two-way electronic communication between a viewer, user, Set-Top Box, home etc., through a piece of on-screen content that is designed to increase engagement and attention.

2: The capability for two-way user engagement with on-screen content typically using a Remote Control device. (Source: Nielsen)


July 24, 2012

CIMM DEFINITION: Two or more cable systems distributing a programming or commercial signal simultaneously. (Source: CableLabs)

2: Several cable systems joined together in a specific area for the purpose of selling advertising. (Source: Nielsen)


July 24, 2012

See also: Jamming, Natural Interference, Noise

CIMM DEFINITION: A phenomena that causes disruption to a signal.

Interlaced Scanning

July 24, 2012

CIMM DEFINITION: The rectangular area of the TV screen is scanned by an electronic beam (raster) as it is deflected horizontally and vertically and creates an interlaced video display we see as the TV picture. Referred to as interlaced scanning because the raster skips every second line on the first pass and then fills in those lines on a second pass. The interlaced scanning system may result in a screen flicker. (Source: itvt.com/glossary)

Intermercial Ads

August 14, 2012

See also: Transition Ads, Interstitial Ads, Splash Pages

CIMM DEFINITION: A commercial, usually a video, that runs during the uploading of a webpage.

Internal Page Impressions

August 14, 2012

CIMM DEFINITION: Web site activity that is generated by individuals with IP addresses known to be affiliated with the Web site owner. Internal activity that is associated with administration and maintenance of the site should be excluded from the traffic or measurement report. (Source: IAB)


August 14, 2012

CIMM DEFINITION: The worldwide system of computer networks providing reliable and redundant connectivity between disparate computers and systems by using common transport and data protocols known as TCP/IP. (Source: IAB)

Internet Television

July 24, 2012

See also: ITV Interactive TV, Internet Protocol Television

CIMM DEFINITION: Television provided, distributed and viewable over the internet – an open network – viewable On-Demand.

Interstitial Ads

August 14, 2012

See also: Transition Ads, Intermercial Ads, Splash Pages

CIMM DEFINITION: Ads that appear between two content pages. (Source: IAB)

Interval Data Collection

August 14, 2012

CIMM DEFINITION: The frequency with which data is collected from the home. Data is often collected hourly or at fifteen minute intervals, depending on storage capabilities. Finer resolution or more frequent data collection requires systems that will not crash or bog down. May also be impacted by stress or activity on the meter or unit.

NOTE – Different operators have differing systems and can store varying amounts of data for varying amounts of time.

NOTE – Within the digital cable environment, the limited bandwidth of the out-of-band return path (a.k.a. backchannel) has the greatest impact on the interval of data collection. The technology exists to store up to 7 days of second-by-second measurement data on even the least capable legacy Set-Top Boxes, so neither storage nor resolution need be an issue. (Source: FourthWall Media)


August 14, 2012

CIMM DEFINITION: A network based on TCP/IP protocols that belongs to an organization, usually a corporation, and is accessible only by the organization‘s members, employees or others with authorization. (Source: IAB)


July 24, 2012

CIMM DEFINITION: The number of ads available for sale on a media outlet or platform such as a  web site, television network, magazine or newspaper.

Inventory List

August 14, 2012

CIMM DEFINITION: A list of the content available to a VOD viewer.  This list will appear as choices in program guide.

Inventory Management

August 14, 2012

CIMM DEFINITION: The ability to define advertising avails by program, by category, by provider, and in some cases by demographic. And then to specify the number of ad breaks, the placement of those ad breaks and the number of spots allowed per break.

Invitation List

August 14, 2012

CIMM DEFINITION: A smallish still or animated graphic often overlaid directly onto video content. Typically used as a less-intrusive initial call-to-action. Normally when a viewer clicks or interacts with the invitation graphic, they expand into the ad’s full expression, which might be a simple auto-play video or an interactive experience. (Source: IAB)

IP abbr Internet Protocol

August 14, 2012

CIMM DEFINITION: A set of rules that tells the computer network how packets are addressed and routed.

See also: MAC Address

CIMM DEFINITION: The identifying numbered code address of a Set-Top Box configured with a Modem for internet access.

2: A protocol telling the network how data packets are addressed and routed. (Source: itvt.com/glossary)

3: An internet protocol numerical address that is assigned to each computer on the Internet so that its location and activities can be distinguished from those of other computers. The format is ##.##.##.## with each number ranging from 0 through 255 (e.g. (Source: IAB)

NOTE – The IP Address is not the MAC Address.  It should be noted that the MAC Address is a unique identifier that is assigned by the manufacturer.  This address is permanent.  Each manufacturer is given a block of addresses that they can use. An IP address is assigned by the network provider either on a static basis or dynamically.  This address is typically given to the point of access at the home –the router. The router than assigns IP addresses to the devices behind it.  (Source: Invidi)

IP Capable

August 14, 2012

See also: IP Enabled

CIMM DEFINITION: IP enabled and capable mean the same thing, which is that that the receiver is capable of hooking up to broadband.

IP Connected

August 14, 2012

CIMM DEFINITION: IP connected is when the box can draw the data from that box on a daily basis and when the box is connected it can also draw from VOD assets via the internet instead of the satellite (in the case of Dish or other Satcos) as well as other types of internet content to the television. When a satellite receiver is connected to the internet, data can be exchanged such as VOD assets and viewer measurement

IP Enabled

August 14, 2012

See also: IP Capable

CIMM DEFINITION: Those services that use the Internet Protocol to connect users to media and products should the viewer / consumer choose to access them.

See also: Electronic Program Guide, Navigator

CIMM DEFINITION: Also known as EPG (Electronic Program Guide) or ESG (Electronic Service Guide), the IPG is enhanced television that offers viewers an advanced on-screen display to locate content such as available networks / channels, VOD offerings, program listings, show descriptions, schedules, ratings, genre, channel and user preferences. Offers a range of viewer services, the ability to switch to desired content, view future program offerings and implement DVR options with current and future viewing choices.

2: Associated with Digital Cable where a viewer can interact with the guide through the remote to choose their viewing through genre, channel, time, premium, etc.,

3: A digital guide to scheduled broadcast television or radio programs, typically displayed on-screen with functions allowing a viewer to navigate, select, and discover content by time, title, channel, genre, etc., by use of their Remote Control, a keyboard, or other input devices such as a phone keypad. (Source: IAB)

CIMM DEFINITION: A type of LCD display that offers better viewing angles than other types of LCD screens.

See also: Internet Television

CIMM DEFINITION: Ability of either the television or the Set-Top Box to interface with the internet like a Modem offering two way communication such as through the internet.

2: “A term used to describe the distribution of television content via the internet.” (Source: Nielsen)

3: A system where a digital television service is delivered using Internet Protocol over a network infrastructure, which may include delivery by a broadband connection. A general definition of IPTV is television content that, instead of being delivered through traditional broadcast and cable formats, is received by the viewer through the technologies used for computer networks. (Source: itvt.com/glossary)

4: “An interface that examines guide activities including exposure to banner ads, engagement via click-through, switch to VOD, request for information, tune to channel, record programs etc.,” (Source: Kantar Media Audiences)

5: Also referred to as Over the Top viewing. (Source: TIVO)

6: A video programming delivery infrastructure, built upon a high-speed IP data network, in which a single video channel is narrowcast to each home from the head end, and channel changes are sent to the head end to change channels. Most common among Telcos providing TV services, but commonly seen as the successor cable’s extant Hybrid Fiber-Coax (HFC) network. (Source: FourthWall Media)

7: Generally, iPTV is a system that uses Internet Protocols to render audio and video. The finer details can change depending on who’s using the term. Web users who refer to iPTV are usually talking about Web video. In that case, iPTV is a synonym for broadband, streaming, and wireless video. (Source: OMMA)

8: Internet protocol content provided by network operators and others over closed networks. Can provide a single stream to multiple clients simultaneously (multicasting).

NOTE – Incredible potential to shift viewership from cable operator signal to viewing on the internet. (Although the cable operator will control both signals and can narrow the delivery pipe or charge more for some usage.)

CIMM DEFINITION: Software and hardware that enables a device to receive and transmit content whether data or digital, wirelessly.

CIMM DEFINITION: A facility that allows people to chat in real time. The chats, or forums, are typed remarks, and they can be either public or private. (Source: IAB)

2: A protocol that allows users to converse with others in real time. It is structured as a network of servers, each of which accepts connections from client programs. (Source: IAB)

See also: All-In-One Set-Top Box, Advanced Set-Top Box, Set-Top Box

CIMM DEFINITION: An electronic device used to pick up a signal and convert the digital information transmitted in it. A consumer IRD is a Set-Top Box. A professional IRD is the interface between a receiving network (whether a satellite or Telco) and a broadcasting facility. (Source: Wikipedia)

CIMM DEFINITION: A code that conforms to a standard used to identify commercials (aka “spots”) aired on commercial television worldwide, for TV stations, ad agencies, video post-production houses, radio stations and other related entities to identify commercials for airing. (Source: www.wikipedia.org)

Note – First developed in 1970 by and for American local affiliate TV stations, the TV networks that serve the affiliates, and ad agencies, to distribute commercial television advertisements more efficiently. The ISCI coding system has been maintained and operated by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) since 1992. Prior to then, ISCI was independently maintained by its users. An ISCI code is usually a set of 8 characters, the first four being alphabetic, and the remaining four being numeric, in the format ‘ABCD1234’ . The alphabetical characters usually represent the advertiser (some examples are QWAN for Wells Fargo Bank, KOCL (and more recently CL) for Coca-Cola, and PEMX for Pepsi), and the numeric characters usually represent the spot itself, with different numbers used for either different spots, or different versions of the same spot.


July 24, 2012

See also: Ad Code

CIMM DEFINITION: A legacy ad code of eight digits. Sometimes this code includes category and product information. (Source: Visible World)

CIMM DEFINITION: Faster-than-dial-up connections to the Internet over copper phone wires. DSL has in large part replaced ISDN. See DSL. ISP (Internet Service Provider) – A business or organization that provides Internet access and related services, to consumers. (Source: IAB)

See also: Anonymization, De-identify

CIMM DEFINITION: A system designed to insure security controls to protect information datapoints.

CIMM DEFINITION: Represents the leading U.S. providers of information technology products and services. It advocates growing the economy through innovation and supports free-market policies.

See also: Internet Television

CIMM DEFINITION: Any technology that allows for two-way communication between the audience and the television service provider such as the broadcaster, cable operator, set-top box manufacturer. (Source: IAB)

See also: Tru2way

CIMM DEFINITION: The ability of viewers to interact with television content immediately as they are viewing it. There are different degrees of interactivity from very basic (channel switching) to increasingly more sophisticated (On-Demand and Telescoping).

2: Internet TV is a Television service that is provided through the Internet.

3: In the digital cable space, iTV is the experience provided by EBIF and / or Tru2Way applications executing in the Set-Top Box. (Source: FourthWall Media)

4: Interactive TV usually means the viewer using the Remote Control to “interact” with the TV to change the available video, audio and any graphics in some way. These changes are typically made by an interactive software application running in the Set-Top Box or TV.  (Source: Unisoft)

5: The ability of viewers to interact with television content immediately as they are viewing it. There are different degrees of interactivity from very basic (channel switching) to increasingly more sophisticated forms such as On Demand, request for more information, telescoping, etc. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

iTV Devices

August 14, 2012

CIMM DEFINITION: The set-tops that are iTV capable today; Future metrics will include other viewing devices. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See also: Data Logging Software

CIMM DEFINITION: A type of data logging software for content security.

See also: Video On-Demand

CIMM DEFINITION: Same as Video On-Demand as seen through the television, usually delivered via the Set-Top Box and its network connection and servers containing programming. Has all trick play features.