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CIMM DEFINITION: The increased sales, in dollars, for the designated brand between the base and report periods among reached increasers. (Source: Kantar Media Audiences)

2: For the chosen report group, the increased sales, in dollars, for the designated brand between the base and report periods. (Source: TRA)

CIMM DEFINITION: The percent of households who increased spending on the designated brand between the base and report periods. (Source: Kantar Media Audiences and TRA)

CIMM DEFINITION: The target group rating divided by the reference audience rating multiplied by 100. (Source: Kantar Media Audiences)

See also: Multi-Camera Angle, Mosaic

CIMM DEFINITION: This technology allows viewers to control camera angles during live events, select which commercials they want to watch, and generally control a selection of choices content producers provide as part of the broadcast. E-commerce and interaction with those commercials is possible. In the backend, servers collect choice information and offer viewers further selections based on those choices.  This is enabled by the careful management of multiple video streams to one TV screen in which small windows capture video programming in one view. The viewer is able to switch to each window using their Remote Control one at a time. When they do so, the audio of that channel becomes active and, therefore, audible. Some applications enable other interactive graphics that overlay or sit within the frame of the screen that the viewer can also access. Companies pioneering this type of application are Sky Digital in the UK and DISH in the US. (Source: itvt.com/glossary)

See also: Widgets, Apps

CIMM DEFINITION: A television screen overlay from the ELECTRONIC PROGRAM GUIDE in the Set-Top Box . It is normally invoked by viewer pressing a key on the remote or when changing channels, and it typically displays the information about the current programming the viewer is watching. There could be advertising elements such as Banner Ads embedded in the Info Banner. (Source: FourthWall Media)

See also: ELECTRONIC PROGRAM GUIDE, INTERACTIVE PROGRAM GUIDE

CIMM DEFINITION: A feature available on many digital Set-Top Boxes  (often accessed via the Remote Control) that displays additional details for selected content. (Source: Nielsen)

See also: Meformers

CIMM DEFINITION: Those who pass along objective information and interesting facts via social media platforms such as Twitter.

CIMM DEFINITION: A storage system process that enables the creation of one database from several different data sources that can then be accessed through an electronic data delivery system.

2: The process used to populate a database from various individual sources to be accessed by an electronic data delivery system. (Source: Nielsen)

3: The process of receiving assets from the “catcher”, successfully entering those assets into the systems’ AMS, and making them available via a VOD system.

CIMM DEFINITION: The total number of first step interactions associated with an interactive application or asset in the television programming. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)