Ingestion

July 24, 2012

CIMM DEFINITION: A storage system process that enables the creation of one database from several different data sources that can then be accessed through an electronic data delivery system.

2: The process used to populate a database from various individual sources to be accessed by an electronic data delivery system. (Source: Nielsen)

3: The process of receiving assets from the “catcher”, successfully entering those assets into the systems’ AMS, and making them available via a VOD system.

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Ingestion

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